By Quentin Langley
In an excellent piece of brandjacking, Barfly has been having fun with Barclays, the sponsors of London’s new cycle scheme.
This is an interesting example of a brandjack, as it is not clear it necessarily harms Barclays. That is not the point. The point is some cheeky coverage for Barfly. If these photos keep circulating on social media and even the MSM it will earn some profile for both parties. What Barclays has to do is to make sure they don’t come off as pompous in their response. If they are straight on the phone to m’learned friends, they will alienate the social media community.
By the way, this excellent photo on Twitpic is to the credit of top class PR pro Henriette Svensen, a follower of Brandjack News and its Linked In group.
http://twitpic.com/2hiy5f
Brandjack News 