Bookmaker, Paddy Power, found a great way of brandjacking the Pope's visit to London.  A fake Popemobile, complete with fake Pope was seen touring all over London.

On one occasion the police took an interest and the photographer managed to get this shot in which the Paddymobile appears to have police outriders.

POPEMOBILE-07
 

h/t @prcaingham, by the way.

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2 responses to “Paddy Power brandjacks the Pope”

  1. Chris Lonie Avatar
  2. Chris Gillibrand Avatar

    The Church of England has been doing this for years.

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