In a fascinating edition of PRSA Strategist, devoted almost entirely BP’s summer problems, Gerard Braud debates the ever topical question of whether the CEO is the right person to speak for an organisation during a crisis. Among the reasons for using the CEO is it gives the impression the organisation is taking the crisis seriously – provided the CEO is more suited to the role than Tony Hayward. Among the reasons against is the fact that if your spokesman messes up, someone other than the CEO can always be overruled later.
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