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News and commentary around the concept of brandjacking

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How to handle Twitter brandjacking

PRSA Strategist has a great look at Leroy Stick’s @bpglobalpr twitter feed.

In addition to giving a description of the way the parody Twitter feed operates, the article gives some interesting commentary on communications lessons from the crisis. Worth reading, but come back to Brandjack News and tell us what you think.


Click here to see the article.

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