By Quentin Langley
It was no surprise to see that BP had fallen out of Interbrand’s top 100 brands this year – until we look at the methodology in a little more detail. It turns out that this year’s rankings were all based on data from calendar year 2009. The disasters of this summer did not contribute to this decline at all. No doubt they will contribute to a further decline next year.
BP has been falling in the Interbrand survey since 2007 – based, of course, on 2006 data. So the decline in BP’s brand presaged the confused and incoherent handling of the Deepwater Horizon disaster.
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