By Quentin Langley
I was sent a fascinating link this morning by @egrommet about Nokia upsetting a blogger by making promises they didn't keep. Fair enough, I suppose, big failure by Nokia and its PR firm. But, hang on, what was this line in the article?
This is itself is a good example of the perception that PRs have about bloggers. Pay them in samples, invite them to events, and generally make it seem like you’re doing them a big favour. It's less than cheap and it doesn't help to pay the bills.
It is true that paying bloggers – or indeed journalists – in samples doesn't help pay their bills. But who said it is the job of PR companies to help bloggers or journalists to pay their bills? Sorry, but I have an ethical problem with that. Obviously, if you want someone to review your product, you have to give or loan them a sample of the product. You loan them cars, but you have to give them a meal. It is inherent to the nature of a dinner that you can't ask for it back afterwards.
Please let me know if I have missed something, but this sounds a lot to me like the tape of Governor Roy Blagojevich complaining that he wasn't being offered enough by the White House for appointing one of Barack Obama's friends to the Senate.
Follow the link and let me know what you think?
Brandjack News 
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