By Quentin Langley
There's probably something in the psychology of people who come from a small country that is next to a big country. Certainly, there is no better way to upset a Canadian than to mistake him for an American (and, yes, I know that, by area, Canada is far from small). It is the same with Kiwis and Ozzies.
So it must have been great fun for the New Zealand tourist board to brandjack a major campaign by the Australian tourist board: one of New Zealand's best ever April Fool's jokes.
On the day Australia launched their campaign there's no place like Australia – complete with a noplacelikeaustralia.com website – New Zealand launched noplacelikeaus.com which redirected to the New Zealand Tourist Board website.
It must have been so galling for Australia, especially after the global success of Tourism Queensland's 'Best job in the world' campaign.
http://www.stuff.co.nz/technology/3543314/Online-ambushes-hit-Tourism-Australia
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