By Quentin Langley
As predicted by Branjack News on Twitter, Mattel seems to have surrendered to the Greenpeace Ken and Barbie brandjack.
It isn’t over yet. So far, Mattel has frozen its contracts with controversial pulp and paper company, APP. Presumably, this is a step on the way to cancelling its contracts and signing up to a Greenpeace-endorsed code of practice on sourcing pulp and paper products.
When that issue is settled, Ken & Barbie will be free to get back together.
More at PR Week US.
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