By Quentin Langley
Greenpeace has launched a major campaign against VW based on the automotive manufacturer’s Star Wars themed ads.
This is a major problem, not just for VW, whom Greenpeace has branded “the dark side”, but also for LucasFilm. VW undoubtedly paid a huge sum to George Lucas for using the Star Wars characters and imagery in its advertising. If these images are then appropriated by Greenpeace in a campaign designed to damage VW, it massively reduces the commercial value of Lucas’s copyright.
As usual, Greenpeace has come up with creative imagery to communicate its message.
Lucas got the Greenpeace ad removed from YouTube as a breach of copyright. Obviously, it has been reposted by others. The embedded film below may therefore disappear, but you can always see the films on the Greenpeace website.
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