By Quentin Langley
Celebrities who make their endorsement available to the highest bidder pretty soon won't have any bidders.
The latest story of Oprah endorsing Microsoft Surface in a tweet sent via Twitter for iPad is embarrassing, but may or may not fall into this category. So far, there is no explanation. Does Oprah really like Surface, but uses the iPad for Twitter? That would seem bizarre. Could someone from her team have been tweeting Oprah's real opinions, but doing so from their own preferred device?
But if it turns out that Oprah has endorsed Surface for a fee while personally preferring iPad, it will be extremely damaging to her brand.
Oprah is widely trusted for her integrity. Her show has the power to bring massive exposure to small and medium-sized businesses.
Claiming that you like Surface while actually preferring iPad seems trivial compared with endorsing Ramzan Kadyrov (see previous post), but this could very well hurt Oprah's reputation a great deal.
Brandjack News 
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