Brandjack News

By Quentin Langley

Would it matter if Beyoncé's performance of the national anthem at Barack Obama's inauguration was a lip-sync performance to a pre-recording. It sounds a bit lame. She is a highly paid performance and recording artist. If this was just a recording, why did she even need to be there? On the other hand, there is little doubt that it was her voice and her performance. By contrast, her choreography remains subject to considerable controversy  about its originality.

The controversy seems to stem from contradictory information from the US Marine Corps band. A spokeswoman stated that Beyoncé opted for a pre-record, but another statement stated that they were not in a position to assess whether it was a live performance or not. 

Does it matter? Well, it does seem that she should keep better faith with her fans.