Brandjack News

By Quentin Langley

The publicist for controversial performance artist, Beyonce, "respectfully" asked Buzzfeed to remove several "unflattering" pictures of the star from its site. Buzzfeed declined to comply and the email has since become public. Buzzfeed describes the shots as being among the star's "fiercest" moments from her Superbowl performance. The controversy has now started a meme in which the 'fierce' pictures of Beyoncé are photoshopped into ever less flattering poses.

It is difficult to imagine that the publicist thought asking for the pictures to be removed was ever going to work. Instead Ms Knowles is finding herself once more a focus of controversy. Once someone reaches the level of power, wealth, and influence that she has, it would be wise to develop a softer and more human side. Apologise for some of the egregious breaches. Acknowledge the inspiration of other artists. Learn to laugh at the occasional unflattering photo.