By Quentin Langley
A Spanish campaign group has developed an ad which displays a different image to adults and children. Strictly speaking, it shows different messages according to the angle at which it is viewed and therefore different images to people according to whether they are taller or shorter than 5’4″.
Adults see a child with a sad face and the message “sometimes abuse is only visible to the child suffering it” while children see a child with bruises and other marks on his face and a message about calling a helpline.
Neatly done.
Brandjack News 
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