Brandjack News

By Quentin Langley

I suppose I can see why Gap employees might find people frozen in place as mannequins slightly irritating. And people dressed in blue polo shirts and khaki pants might cause some confusion in Best Buy. But in no way is either of these things a matter for the police. It is, at most, worth a request to people to leave. A better approach would be to join in the laughter.

Joining in the laughter did seem to be the approach of the first Gap employee alerted to the issue. Well done that man!

The police handled the situation at Best Buy rather better than the one at Gap. They politely told the store that it was not a matter for them. The sight of people dressed as mannequins lying on the floor being handcuffed made the police look even more foolish than the management of Gap.

Get a sense of humour, guys, or you will keep being the target of this type of prank. Your overreaction makes for a much better video.

Congratulations also to Improv Everywhere