Brandjack News

By Quentin Langley

Any day that Saturday Night Live spoofs one of your ads is likely to be a bad day. That the spoof is not only funny but deeply controversial and sure to generate a great deal of discussion.

Let's start with the ad:

It has already been heavily criticised. For obvious, and understandable, reasons, people believe that ISIS atrocities are too severe and too recent to merit the Saturday Night Live treatment, and that any attempt to make humour on this topic will cause deep offence in some quarters. People from western countries genuinely are flying off to join ISIS. 

From Toyota's point of view, the spoof could easily become so well known that the original My Bold Dad ad becomes unusable. The ad is current, with Toyota posting comment on it on its YouTube channel within the past few weeks. There is no comment yet about the spoof ad.