Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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Amazon Web Services had a day long outage which affected thousands of companies. This author was locked out of Canvas, the virtual learning environment used at one of the universities where he teaches. (Fortunately, this made no difference. The students had assessed debates that day). The Starbucks App was non-functional for a few hours. Large…
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If you believe the coverage in the general media then every rebranding ever has been a failure. That's because news stories require conflict and any rebranding that goes well is not a story: "company pays reasonable price for rather attractive new logo" is as newsworthy as "plane lands safely without incident". So the first lesson…
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There have been headlines about a recall of alcoholic drinks that were accidentally packaged wrongly and sold as the Celsius energy drink. Most people reading about this will have quickly picked up that these are separate drinks and the problem is not with the Celsius drink at all but with something that is wrongly labeled…
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Boeing, the second largest aircraft manufacturer in the world, is facing a multiplicity of crises, but the wholly peculiar nature of the industry makes it unclear how these will unfold. The company is losing money, and has been for some years. The Max 737 was supposed to be the solution. It seemed like a very…
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Boar's Head is an upmarket brand in the deli meats and cheeses market. Last month it recalled over 200,000 lbs (almost 100,000 KG) of meat following a listeria outbreak. Yesterday, the Washington Post reported multiple "non compliances" against the company had been noted in a US Department of Agriculture (USDA) Report referring to 57 different…
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There's often tension about whether or not to apologize in a crisis. Attorneys will generally advise not to. Communications professionals are more likely to favor the idea. But one thing should be clear. If you apologize, you need to be sincere and transparent. You need to accept the scale of what has gone wrong. The…
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American media do not seem to have jumped straight in to allocating blame for the collision of the Dali with the Francis Scott Key bridge in Baltimore. The bridge collapsed almost immediately. As an analyst of media coverage, not an engineer, Brandjack News can't help wondering why the media are being so reticent. This was…
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By Quentin Langley The terrifying accident in which a door plug came off an Alaska Airlines Boeing Max 9 while in flight has heavily hit the company's reputation. People are calling for regulation to be tightened and for the FAA to have more resources to inspect Boeing facilities. Websites are offering people the chance to…
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Disney fires Majors Disney, which owns the Marvel Cinematic Universe franchise, has dismissed actor Jonathan Majors, who has been playing Kang the Conqueror, the new adversary of the franchise, and was due to appear in this role in the fifth movie of the Avengers series. Majors has just been convicted of assault and harassment charges…
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