Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley Richard Nixon famously declared "I am not a crook" when that, precise, allegation had never been made. Football club chairmen often declare full confidence in the manager or coach days or hours before forcing them out. Denying something that has not been alleged can often lead people to conclude the exact opposite…
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By Quentin Langley Here is Section 12 of the Press Complaints' Commission Code of Practice: i) The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability. ii) Details of an individual's race, colour, religion, sexual orientation, physical or mental…
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by Quentin Langley It is all about storytelling. In a sense, it always is. Stories help us to make sense of the disparate data that surrounds us. As PR professional and author, Jim Holtje, puts it, we are "hardwired" to understand and remember stories. McDonalds understood that when they started a Twitter campaign called #meetthefarmers.…
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By Quentin Langley What do you do if you are a major global star with huge earnings and you find out that a substantial proportion of the choreography in your video was plagiarised from a much less famous choreographer? It seems that if you are Beyoncé, you issue a new version of the video without…
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By Quentin Langley The Public Relations Society of America (PRSA)* has decided to review its definition of PR, partly in the light of way PR practice has developed in the digital and social age. It has to be worth reviewing PRSA's current definition: Public relations helps an organization and its publics mutually adapt to each…
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By Quentin Langley Apparently some 660 million people worldwide have an allegiance to Manchester United. That is at least three times more than the Shia branch of Islam and around eight times more than the Anglican Communion, the largest Protestant denomination and double the number of Orthodox Christians. If football is a religion, Manchester United…
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By Quentin Langley I should begin with a confession. I used to be a supporter of Silvio Berlusconi, and was probably a little slow in realising that he was awful. The logic seemed clear. Italian politics, prior to Berlusconi's consolidation of conservative forces, had been wholly disfunctional. More than anything, Italy needed to confront corruption.…
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By Quentin Langley Like William Hague, Liam Fox was single when he entered the House of Commons, and only married some years later. In the case of Fox he married at 44*, after being publicly seen in the company of some very glamorous women, including the singer-songwriter and actress, Natalie Imbruglia. The marriage was supposed…
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