Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley What are the questions for Liam Fox? Patrick Hennessy suggests that one is has Adam Werritty "ever had access to any classified MoD information?" Okay, reasonable question, but we haven't any reason to suppose that he might have. What we do know that is Werritty has been claiming to be an advisor…
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By Quentin Langley I have done it. Rep Weiner did it. Now it looks as though Chris Huhne has done it. 'It' is sending a message that was intended as a Twitter DM – direct message to one person only – as a public tweet. Rep Weiner's was a particularly embarrassing one: a link to…
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by Quentin Langley Celebrities have a brand, and they have brand values. Vanessa-Mae is an extremely talented musician. Hillary Swank is an Oscar winning actor. Jean-Claude van Damme is a great martial artist, who brings considerable athleticism and talent to some rather fun films. But if their brand values can be rented to any tyrant…
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By Quentin Langley The Labour Party seems to understand that generalised business-bashing does not go down well with the electorate.They are "against business as usual". (I think that is how you punctuate it. They might have said "against business, as usual"). Instead of denunciations of capitalism, instead we got dencunciations of "asset strippers". It would…
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By Quentin Langley Hackers have disabled or taken over Syrian government websites over the past week, while supporters of Bashar Assad have struck back. The well-known hacker group Anonymous took over the Syrian Defence Ministry's website and put up a notice supporting the resistance to Assad and urging the Army to side with the Syrian people…
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By Quentin Langley A company that has been praised by Greenpeace for leading on the question of sourcing wood from sustainable products, whose CEO serves on the Board of Rainforest Alliance, and whose market is musicians – a group including many who have taken a stand on environmental issues – would not seem an obvious…
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By Quentin Langley They say a picture is worth a thousand words, and that is why brands will pay a fortune for admired, aspirational, figures – David Beckham, Tiger Woods, Maria Sharapova – to be photographed using the brands. But what happens when rather less admired figures are seen using the brand: Anders Brevik…
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