Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley While trying to limit this blog to the specifics of the current case, some comment on general principles seems relevant. It would be unfortunate if people who do awful things never got a second chance. With the exception of criminals sentenced either to death or life imprisonment, even criminals are released from…
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By Quentin Langley
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By Quentin Langley This is the first book review on Brandjack News, and the book is not about PR, crisis management or social media. It is a thriller from the creator of CSI. What is intriguing about this is its interactive nature. I didn't read it on either my Kindle or my Sony e-reader, though…
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By Quentin Langley Nivea spent a fortune developing an ad contest only to see it condemned as racist almost immediately it was launched. I think we can rule out the possibility that they did this deliberately for the publicity. But who came up with the idea of an advert which seems to Black people…
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By Quentin Langley Today, let us take time to remember Arthur C Clarke: author, educator, inventor of the communications satellite. Today, Muammar Gaddafi is running for his life and his sons are under arrest, because of Arthur C Clarke. Today, not one dictator anywhere in the world can be confident he will die in his…
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By Quentin Langley With Twitter and facial recognition software being used to identify people who have been filmed engaging in looting and arson (the so-called #ukriots), the obvious follow up would be to use FourSquare, Facebook Places or Google+ to find where those people are. Does anyone know if this has happened yet? Far from…
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By Quentin Langley Mark Zuckerberg – the founder of Facebook, and a multi-billionaire who is irritatingly twenty years younger than I am – is at the heart of a contoversy surrounding his policy of deciding to only eat animals he has personally killed. Some people are disconcerted by this, and interpret it as a statement…