Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley This is a complex one, and it is hard to establish the actual facts with any certainty. Ken Wieczerza claims he fuond a bandage baked into his pizza. A word here on terminology: the 'bandage' was a small adhesive bandage of the type normally called a sticking plater in the UK. It…
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By Quentin Langley The Economist carries a detailed article on Facebook’s Oregon data center which looks at the whole range of reasons for choosing the location. The main one is energy efficiency. The servers can be cooled by the desert air. The article also covers the fact that the electricity the center does need is…
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By Quentin Langley The media has been full of stories suggesting that users of Microsoft’s Internet Explorer have lower IQs than users of other browsers such as Google Chrome. (Full disclosure, this writer tends to use Chrome). It has been big in computer media, but has been picked up in the general media, including the…
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By Quentin Langley A politician in New Jersey, Louis Magazzu has been sexting – sending lewd photos of himself to young women. We can guarantee that this story will not run as as strongly as the the Anthony Weiner (pronounced "weener") story. There are perfectly valid reasons for this. Weiner was a Congressman, and aspiring…
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By Quentin Langley An ad attacking Gmail’s advertising driven business model – and contrasting it with Office 365 – has been trending on YouTube. Speaking to Mark Ragan’s PR Daily, Microsoft refused to comment Negative advertising is not new, nor unethical. In a market, as in an election (and negative ads are very common in…
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By Quentin Langley A year on from the Gulf of Mexico crisis, BP is still in trouble. JPMorgan Cazenove reckons that BP’s assets are worth $245 billion. The market capitalisation of the group is only $145 billion. BP’s reputation is currently a $100 billion drag on the value of the company. In principle a…
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By Quentin Langley This morning, BBC Radio Four's Today Programme led off its news with a report that a vote to prevent the US defaulting on its debt had been postponed. Appropriate choice of lead item. Important news. But the way the BBC described the news was tendentious at best, and flat out false at…
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By Quentin Langley I was interviewed on China National Radio last week. The clip is below, mostly in Chinese, but you can hear me in the background over the interpreter from about 2/3 of the way through. Commentary is on the News of the World hacking scandal and the future of Rupert Murdoch. …
Brandjack News 