Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley I touched in an article a couple of days ago on the lost art of oratory in a comment about how David Cameron had changed the terms of political debate, again, with his speech in the House of Commons earlier this week. It is a theme worth exploring for its impact in…
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By Quentin Langley It is not likely that the scandal of illegal phone hacking at the News of the World is over, but there is, for now, some breathing space. Fatuous attempts by the Labour Party and their allies to blame David Cameron for the whole thing are falling apart, as they were bound to…
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By Quentin Langley The News of the World scandal has seriously damaged faith in the police. It is always worth recalling that Trinity Mirror and Associated Newspapers both seem to have worse records of illegal behaviour than News International, but News crossed a very serious line when it hacked the phone of Milly Dowler. The…
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By Quentin Langley
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By Quentin Langley
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By Quentin Langley Wikipedia is the oldest of the main social media platforms, predating Facebook, Twitter and YouTube. It seems the old claim that anyone can edit a Wikipedia page is no longer, quite, true. The French company, Hi-Media, was fined Eu25,000 (USD36,000) for editing the name of competitor, Rentabiliweb from a list of companies providing…
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By Quentin Langley Controversional News International CEO, Rebekah Brooks, has been hit by an impersonation brandjack on Twitter. Like other impersonation brandjacks, it is meant to be funny, but from the tweets so far, it isn't one of the better ones. Still, the News of the World scandal will continue to unfold for some weeks,…
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By Quentin Langley Greenpeace has launched a major campaign against VW based on the automotive manufacturer’s Star Wars themed ads. This is a major problem, not just for VW, whom Greenpeace has branded “the dark side”, but also for LucasFilm. VW undoubtedly paid a huge sum to George Lucas for using the Star Wars characters…
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