Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley My thoughts on brandjacking over the past few days, including the tax protest against U2 at Glastonbury and the Starbucks homophobia scandal.
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By Quentin Langley Starbucks has a trendy, progressive, and internet-savvy image. It has handled difficult brandjacks before – such as a successful YouTube post contrasting the cost of a Frappuccino with the cost of saving babies in Darfur. On the whole, the company’s social media presence is skilfully handled. Allegations of homophobia are especially difficult…
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By Quentin Langley Art Uncut is one of those organisations which, when it organises a "tax protest" is not complaining that the overall level of taxation is too high, but that some people – not them, of course, some other people – should be paying higher taxes. Mostly, it is rather unseemly. No-one has an obligation…
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By Quentin Langley In the week that Jack Warner has resigned as a FIFA Vice-President, the excellent Ragan’s PR Daily reminded me of this classic in poor media relations skills. There is no doubt Panorama can be a bit provocative, but Warner really seems to be stretching the idea of positive relations with the media.…
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By Quentin Langley The story has been dragging on for three years now. BBC’s Panorama aired a documentary about the clothing retailer, Primark, alleging all sorts of unethical practices, including using child labour. As a result, the retailer fined some of its suppliers for breaching the contractually agreed guidelines, but also complained to the BBC…
Brandjack News 