Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley Not only was the author of the blog "A gay girl in Damascus" not gay, not a girl, and not in Damascus, but it turns out that "Paula Brooks" editor of the LezGetReal lesbian website, is also a man. "Paula Brooks" – really Bill Graber from Ohio – had a complex relationship…
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By Quentin Langley McDonalds has long been one of the most recognised – and most controversial – brands in the world. From McLibel to Supersize Me, McDonalds has been on the receiving end of a great deal of criticism. As ever, there is merit on both sides of these debates. But now Big Mac finds…
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By Quentin Langley For years Tom Armitage has been tweeting as @towerbridge. To be strictly accurate, he created ‘bot which tweets on that account. That means the ‘bot – a specially written program – turns up stories and matters of interest relating to Tower Bridge, London, and the immediate vicinity. The bridge opens and closes…
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By Quentin Langley Anthony Weiner is a forthright and combative US Representative and has been considered a front-runner for the mayoralty of New York in 2013. His latest social media gaffe has brandjacked his reputation, and his evasive answers mean the story is unlikely to go away in the short term. The fact is that…
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By Quentin Langley Theatre is widely considered to be a good thing. People on the political left in particular tend to think that theatre is something which should be encouraged. Wealthy people who sponsor the arts no doubt believe that they derive many things from doing so – the ability to promote something they believe…
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By Quentin Langley How, exactly, did Bashar Assad manage to brand himself as a reformer? Perhaps it was the parallels with Rajiv Ghandi. Bashar and Rajiv were both accidental heirs. In both cases, they inherited the dynastic power of the family because a sibling was killed in an accident. In both cases, they had been…
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By Quentin Langley So, now you can get insured against being brandjacked. The implication is that it mostly protects you against a staff brandjack, rather than aggressive external brandjacks by groups like Greenpeace. The risks of staff brandjacks are certainly considerable. There was the Vodafone issue, when the official Vodafone UK Twitter feed was used…
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I was just reading an article in the Wall Street Journal by Peggy Noonan titled "The Speech Obama hasn't Given" about American policy on Libya. As is the way with newspapers, I am a registered user (indeed, subsrciber) so the Journal knows who is reading the article. The sponsored links at the foot of the…
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By Quentin Langley Libya has no developed polling industry and given the long history of violence by the Gaddafi regime it is doubtful that people in Benghazi, let alone Tripoli, would given honest answers to polling. So, whence derives my eerily precise figure? I can assure you it is based on years of solid scientific…
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