Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley Disgruntled employees can be a pain. But messing with Santa is always risky. This particular Santa – fired by Harrods at exactly the time of year at which Santas expect to be getting busy – had access to the Harrods xmas lights. Oops.
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By Quentin Langley The protests organised by Britain’s National Union of Students have rather lost their way, with media coverage focussing on the violence rather than the purpose of the demonstrations. At the first, the Conservative Party’s HQ was attacked, and one thug threw a fire extinguisher at police from a high building. At the…
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By Quentin Langley The protests organised by Britain’s National Union of Students have rather lost their way, with media coverage focussing on the violence rather than the purpose of the demonstrations. At the first, the Conservative Party’s HQ was attacked, and one thug threw a fire extinguisher at police from a high building. At the…
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By Quentin Langley Let us start by accepting that there are serious negative consequences to the latest batch of Wikileaks. They are less serious than the previous tranche, which covered actual battlefield tactics in the war against the Taliban, but they are serious nonetheless. They are highly embarrassing to the US, and even more embarrassing…
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By Quentin Langley Let us start by accepting that there are serious negative consequences to the latest batch of Wikileaks. They are less serious than the previous tranche, which covered actual battlefield tactics in the war against the Taliban, but they are serious nonetheless. They are highly embarrassing to the US, and even more embarrassing…
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That someone should brandjack BP is almost becoming boring, but, typically, avant-garde artist, Banksy has managed to find a rather original way of doing it. Taking a perfectly ordinary child's pier end ride and turning it into an environmental statement – while leaving it functional as a child's toy is certainly creative.
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By Quentin Langley Fascinating development in the ongoing debate about BP. While brandjacking is mostly about the asymmetric warfare of individuals taking on major brands, the big battalions are still out there, and not just Greenpeace, your competitors still contribute to the debate around your brand. Click here to see Marketing magazine’s take on this.
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By Quentin Langley There's probably something in the psychology of people who come from a small country that is next to a big country. Certainly, there is no better way to upset a Canadian than to mistake him for an American (and, yes, I know that, by area, Canada is far from small). It is…
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