Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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Bookmaker, Paddy Power, found a great way of brandjacking the Pope's visit to London. A fake Popemobile, complete with fake Pope was seen touring all over London. On one occasion the police took an interest and the photographer managed to get this shot in which the Paddymobile appears to have police outriders. h/t @prcaingham,…
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Brandjack Ltd can engage in consultancy and training for businesses, government organisations or NGOs. With twenty years experience in Public Relations practice and education, Brandjack’s editor, Quentin Langley, has worked with blue chip brands as well as smaller organisations. Quentin has worked in the Global Media Relations Office of Shell International at the time of…
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Brandjack Editor, Quentin Langley, is available to speak at business conferences and seminars. A practised public speaker over a period of 30 years experience Quentin can speak on a range of issues relating to brandjacking and public relations. Possible subjects include: Brandjacking by disaffected customers – what to look out for and how to…
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By Quentin Langley How do extremists manage to brandjack religions and countries? Let us take Pastor Terry Jones. While it is possible to criticise the MSM for reporting plans by the obscure leader of a few dozen people to burn the Koran, politicians have now played into his hands. President Obama made a completely absurd…
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How do extremists manage to brandjack religions and countries? Let us take Pastor Terry Jones. While it is possible to criticise the MSM for reporting plans by the obscure leader of a few dozen people to burn the Koran, politicians have now played into his hands. President Obama made a completely absurd statement talking about…
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Ever said anything you later regretted? Ever done something a bit silly, in the heat of the moment, when you were 22? Everyone has, of course. But when I was 22, no-one was actually listening to me. In part that is because the technology to easily and cheaply broadcast my stupidity around the world…
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By Quentin Langley Ever said anything you later regretted? Ever done something a bit silly, in the heat of the moment, when you were 22? Everyone has, of course. But when I was 22, no-one was actually listening to me. In part that is because the technology to easily and cheaply broadcast my stupidity…
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By Quentin Langley Pakistan is facing one of the worst natural disasters in history. The numbers affected exceed those hit by the Haiti earthquake, the Indian Ocean tsunami and the 2005 Kashmir earthquake combined. The Pakistani government is engaged in desperate appeals for government to government aid. The major charities are throwing themselves into huge…
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By Quentin Langley Apple is a cult company – a tribal brand. It has passionate support in terms of depth, if not always in breadth. As the only slightly cynical Courtney Thorpe put it in a post on Gizmodo “You Apple fan-boys . . . Apple could put out a brick and tell you it’s…
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Apple is a cult company – a tribal brand. It has passionate support in terms of depth, if not always in breadth. As the only slightly cynical Courtney Thorpe put it in a post on Gizmodo “You Apple fan-boys . . . Apple could put out a brick and tell you it’s an iPhone, and…
Brandjack News 