Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley Let us suppose that you have two careers. Let us suppose that you are, on the one hand, a successful entrepreneur, with considerable property investments, including resorts, and numerous other interests. Let us suppose you are also a celebrity jackass, who mouths off on any subject that comes to mind while pretending…
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By Quentin Langley Henry Ford is famously supposed to have said "half my advertising budget is wasted, and I will give a million dollars to the man who can tell me which half". He may have underestimated the proportion that is wasted, and the value of knowing which slice of the budget is, even in…
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By Quentin Langley Britt McHenry was facing a stressful time. She was retrieving her car from a tow lot. But there is simply no way to spin this story that presents her behaviour as anything other than disgusting. Even if we assume that her car was towed unjustly and that the fees being charged were…
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By Quentin Langley In criminal cases even the most egregious offenders are entitled to legal representation. No such rule covers civil cases, but, nonetheless, even the most unpopular causes can generally find lawyers. The case against gay marriage in the US Supreme Court certainly has lawyers, but the New York Times is reporting that top…
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By Quentin Langley No-one thinks it was anything other than well-intentioned, but that does not mean it was well-thought out. The idea was to start a conversation about race in America. Recent events have shown that this is much-needed. Not only was there a widely condemned instance in which a grand jury failed to indict…
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By Quentin Langley Sir Elton John has called for people to boycott fashion brand Dolce and Gabbana after the group's founders expressed their opposition to in vitro fertilisation. Gabbana has previously been critical of same sex adoption. Gabbana has criticised Sir Elton's boycott call and defended his own "freedom to speak" while calling on people…
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By Quentin Langley Let us suppose that your house is on on fire. What do you do? The answer is obvious. You leave the house and call the fire brigade. Let us suppose in that case that you have burnt the toast. Evidently, the fire brigade is not appropriate in this instance. But what if…
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By Quentin Langley USAir flight 405 skidded off the runway at La Guardia in March 1992 into Flushing Bay causing the loss of 27 lives. Delta flight 1086 skidded off the runway at La Guardia in March 2015. It stopped at a barrier short of the river. There were no fatalities. There's no doubt that…
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By Quentin Langley Gail Collins, columnist for the New York Times, has decided it is time to take down Governor Scott Walker of Wisconsin. She is going to have to do better than her first attempt. In it she accuses the governor of being responsible for layoffs of teachers in Milwaukee in 2010. Walker took…
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By Quentin Langley Any day that Saturday Night Live spoofs one of your ads is likely to be a bad day. That the spoof is not only funny but deeply controversial and sure to generate a great deal of discussion. Let's start with the ad: It has already been heavily criticised. For obvious, and…
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