Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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Dr Robin Croft, University of Bedfordshire Dr Nigel Williams, Bournemouth University Russell Brand's new book Revolution was published by Cornerstone on 23 October. The book was already in the bestseller charts before it appeared in the stores due to advance purchases. Brand's publishers and PR agency arranged the usual round of TV and radio…
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By Quentin Langley UK supermarket, Sainsbury's, has incentives in place for its staff to encourage shoppers to buy more. You would think this is nothing remotely odd, but it is slightly embarrassing that a poster aimed at staff was displayed in a store, photographed, and tweeted. The image has been retweeted almost five thousand times…
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By Quentin Langley Apple's iPhone has been the victim of two interacting fake brandjacks. One is the rumour that the new iPhone 6 is designed to bend to improve screen angles and the other is that people have been damaging their iPhones by bending them. Both are untrue, but rather cleverly they feed off each…
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By Quentin Langley So, here you are, happily naming yourself after the Egyptian goddess of love – an archetype of motherhood – and suddenly the name "Isis" has a new meaning. It is the acronym of Islamic State in Iraq and Syria, which is confusingly also known as Islamic State (IS) and Islamic State in…
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By Quentin Langley I suppose I can see why Gap employees might find people frozen in place as mannequins slightly irritating. And people dressed in blue polo shirts and khaki pants might cause some confusion in Best Buy. But in no way is either of these things a matter for the police. It is, at…
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By Quentin Langley There are a few things which, you might think, would grab the attention of an ambitious American politician. The shooting by police of an unarmed civilian would be one. I have no particular insight to the circumstances in Ferguson, Missouri, but I would think that the shooting of a civilian is something…
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By Quentin Langley Comcast has the dubious distinction of being one of the 140 case studies in Brandjack. The company doesn't emerge too badly from a very embarrassing incident in which a technician actually fell asleep on a customer's couch. The company gave me an interview for the book and talked about all the things…
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By Quentin Langley California law requires the state to publish the name, address, and employer details of anyone who makes a donation of more than $100 to a political campaign. In 2008 Brendan Eich of Mozilla made a donation to Proposition Eight,the campaign to outlaw gay marriage in California. This was not some fringe opinion,…
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By Quentin Langley Here's a direct quote from PRSA's ethical guidelines: "Examples of Improper Conduct Under this Provision: A member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist, to influence the columnist to write favorable articles about the product." I use this example all the time in…
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By Quentin Langley IAC is a substantial media corporation owning Match.com and The Daily Beast. It even briefly owned Newsweek. Justine Sacco was, until Friday, its Senior Director of Corporate Communications. On Friday she sent a genuinely astonishing tweet: Going to Africa. I hope I don't get AIDS. Just kidding I'm white! Did…
Brandjack News 