Brandjack News
News and commentary around the concept of brandjacking
Category: Uncategorized
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By Quentin Langley A Spanish campaign group has developed an ad which displays a different image to adults and children. Strictly speaking, it shows different messages according to the angle at which it is viewed and therefore different images to people according to whether they are taller or shorter than 5’4″. Adults see a child…
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By Quentin Langley A group calling itself National Gun Victims (sic) Action Council has launched a campaign to boycott Starbucks. It will be the group's first economic target. The basis of this campaign is that in states with open-carry laws any property owner can post a sign saying that the property is a gun free…
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By Quentin Langley Zach Braff is a talented comic actor. I greatly enjoyed his work in Scrubs. The film, Garden State, which he wrote, produced and directed, as well as starred in, was very successful. I neither dispute his talent nor resent his financial success. But I don't see the slightest reason why I should…
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By Quentin Langley The publicist for controversial performance artist, Beyonce, "respectfully" asked Buzzfeed to remove several "unflattering" pictures of the star from its site. Buzzfeed declined to comply and the email has since become public. Buzzfeed describes the shots as being among the star's "fiercest" moments from her Superbowl performance. The controversy has now started…
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By Quentin Langley The product description at Amazon says: BIC Cristal For Her has an elegant design – just for Her! It features a thin barrel designed to fit a women's hand. It has a diamond engraved barrel for an elegant and unique feminine style. The reviews are less flattering. Reviews rise to the top…
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By Quentin Langley When a relatively obscure folk singer, one whose career, according to The Daily Beast, peaked in the 80s and 90s, is criticised for a homophobic rant and the apologises saying she was misunderstood a few days later, it is easy to be suspicious. Was this just a publicity stunt? Shocked says she…
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By Quentin Langley It is Superbowl Sunday in a few days, and one of the obsessions in the media is the ads that will run in one of the most expensive slots of the year. Sometimes companies deliberately court controversy to get maximum coverage around the ad, as well as the exposure of the slot…
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By Quentin Langley There are rules for how you manage your reputation in a crisis. Terence Fane-Saunders of Chelgate best sums up the most important: be the person telling your story. If you don't tell your story, someone else will. Carnival, owner of the Costa Concordia, is still generating a great deal of negative coverage…
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By Quentin Langley Would it matter if Beyoncé's performance of the national anthem at Barack Obama's inauguration was a lip-sync performance to a pre-recording. It sounds a bit lame. She is a highly paid performance and recording artist. If this was just a recording, why did she even need to be there? On the other…
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By Quentin Langley The Church of England has come under fire for an "offensive" joke about gay marriage and the glamour model, Katie Price, also known as Jordan. Reviewing the tweets it is difficult to find anything offensive in them. Indeed, on an issue which breeds deep passions and strong feeling of offence, deflecting the…
Brandjack News 