• By Quentin Langley

    The News of the World scandal has seriously damaged faith in the police. It is always worth recalling that Trinity Mirror and Associated Newspapers both seem to have worse records of illegal behaviour than News International, but News crossed a very serious line when it hacked the phone of Milly Dowler. The public was never going to show the same equanimity to this that they have done to hacking the phones of celebrities and politicians. And now, the celebrities and politicians get to have their revenge. 

    But police corruption is a different issue, and a dangerous one. Who is to investigate corrupt police officers, especially in London's Metropolitan police, a force many times larger than any of the county and regional forces across the rest of the UK?

    Police corruption has, of course, been around a very long time. In the main, corruption by journalists has not been considered the most serious aspect. Corruption by organised crime has always been considered far more so. Corruption by journalists has usually been seen as something on a much smaller, and largely inconsequential scale.

    The law seems to be clear – we are still waiting for a clever barrister to dispute this – that it is illegal for a police officer to accept payment for any information acquired during his or her duties. This has long been ignored. As long as this consisted of a local constable alerting the local paper to a fight outside a pub – and getting a pint or a tenner for his trouble – no-one much cared. But when it rises to a different scale, we have a problem.

    For instance, English law – ie the law of England and Wales, Wales being  generally ignored in these matters – has very strict rules on contempt of court and prejudicing juries. Prosecutions have, on occasion, been abandoned because of information revealed in the media. Where did the media get that information? Did anyone get paid for it?

    We should probably ask if it is sensible to have such strict – and consequently unenforceable – rules on corruption. Perhaps it should not be illegal for police officers to accept a tenner for advising a journalist to make his way to a fight outside a pub. When the 'gateway' to corruption is set so low, people are inevitably tempted to walk through. 

    My father – a district auditor, who later became Inspector or Audit – once told me the story of a local government official whose gateway to corruption was something very small. The man dealt regularly with a supplier to the Council. He began to think of the supplier as a friend, so was not surprised to get a bottle of whisky from the man at Christmas. The local government official probably knew he should not have kept it, or at  the very least should have declared it, but it seemed inconsequential. Until, that is, it came time to renew the contract. Then his 'friend', the contractor, reminded him of the whisky. "If you don't renew our contract, I shall tell your boss that I gave you a bottle of whisky, and you will be fired". From then on the contractor could always blackmail the official, and each new act of corruption gave the contractor new leverage. This went on for years until the auditor – my father – finally put a stop to it.

    Perhaps we should read into this story that every act of corruption, no matter how seemingly small, is wrong and should be resisted. Do not ever cross the line into illegal behaviour, and you will never be vulnerable to such blackmail. While this is true, drawing the line in such a place is also a source of the problem. If people see the law as being silly, they will not feel bad when they breach it.

    Does it have to be illegal for a police officer to tip off a journalist with information that is already in the public domain, just because the officer came across it in the course of duty? If there is a fight or a riot going on, this is already known to the people who are there. Why is it wrong for a journalist to find out? Why is it wrong for the police officer to provide a tip and recieve a pint in return?

     

  • By Quentin Langley

    The excellent Greenpeace Ken and Barbie brandjack continues.


  • By Quentin Langley

    Wikipedia is the oldest of the main social media platforms, predating Facebook, Twitter and YouTube. It seems the old claim that anyone can edit a Wikipedia page is no longer, quite, true.

    The French company, Hi-Media, was fined Eu25,000 (USD36,000) for editing the name of competitor, Rentabiliweb from a list of companies providing micro-payment services. It wasn't possible to prove exactly who made the edit, but the IP address reveals that it was a computer at Hi-Media's Paris offices.

    This edit was, of course, a breach of Wikipedia's practices, but it was also ruled by the court to be an example of unfair business practice. It seems there has been a great deal of bad feeling between the competitors. Though Rentabiliweb won this case, it lost two others, and ended up the net loser, owing Hi-Meida Eu75,000.

    It seems that this form of brandjacking is now illegal, at least in France.

  • By Quentin Langley

    Controversional News International CEO, Rebekah Brooks, has been hit by an impersonation brandjack on Twitter. Like other impersonation brandjacks, it is meant to be funny, but from the tweets so far, it isn't one of the better ones. 

    Still, the News of the World scandal will continue to unfold for some weeks, at least, yet, so it might be worth following.

    @RebekahBrooksNI

     

  • By Quentin Langley


    Greenpeace has launched a major campaign against VW based on the automotive manufacturer’s Star Wars themed ads.


    This is a major problem, not just for VW, whom Greenpeace has branded “the dark side”, but also for LucasFilm. VW undoubtedly paid a huge sum to George Lucas for using the Star Wars characters and imagery in its advertising. If these images are then appropriated by Greenpeace in a campaign designed to damage VW, it massively reduces the commercial value of Lucas’s copyright.


    As usual, Greenpeace has come up with creative imagery to communicate its message.


    Lucas got the Greenpeace ad removed from YouTube as a breach of copyright. Obviously, it has been reposted by others. The embedded film below may therefore disappear, but you can always see the films on the Greenpeace website.



  • By Quentin Langley


    My thoughts on brandjacking over the past few days, including the tax protest against U2 at Glastonbury and the Starbucks homophobia scandal.



  • By Quentin Langley


    Starbucks has a trendy, progressive, and internet-savvy image. It has handled difficult brandjacks before – such as a successful YouTube post contrasting the cost of a Frappuccino with the cost of saving babies in Darfur. On the whole, the company’s social media presence is skilfully handled.


    Allegations of homophobia are especially difficult for a progressive company, based in Seattle. This long and detailed customer complaint is therefore a major issue, and Starbucks is treating it as such. The company has announced on its website, on Twitter and in the media that it is treating the allegations very seriously, and is investigating. Read the letter. It is worth it, but the short version is this, a customer claims to have overheard a manager dismissing a Starbucks employee for reasons which are not very clear, and berating him over his sexuality and politics while she does so.


    Part of the problem it faces is that has a duty of care and of fairness to its employees. It cannot, in justice, simply fire people on the say so of one customer complaint. The company needs to establish – as a baseline – if the things stated in the letter are even true, and then investigate the background. Starbucks has to do that. Brandjack News can’t.


    As the blogger who made the complaint herself accepts, she came in part way through a discussion. There was a background there which she doesn’t know and nor, of course, do we. But if we accept the customer’s account at face value, Starbucks has a major problem.


    We cannot conclude from the account in the blog that there was no basis for dismissing the employee, Jeffrey. The dismissal seems to be related to allegedly inappropriate conversations with co-workers. Well, obviously, there are some types of conversation, especially those of a sexually explicit nature, which people would be wise to keep out of the workplace. But conceding this point raises more questions than it answers. Why was Jeffrey being fired in such a public environment? This is, surely, always inappropriate, but especially so if the reasons are this sensitive. Had he been previously advised that his conversation was inappropriate to the workplace? That would seem not only to be a matter of fairness, but of good judgement by the manager. It costs money to recruit and train people. It is simply foolish to dismiss someone who is otherwise a good colleague and worker over something that could better be handled with a quiet word. And, assuming there was no choice but to fire Jeffrey, and there really was no better place to do it, then extra care has to be taken over what is said.


    It really is very bad judgement to dismiss someone for inappropriate conversation in the workplace while implying that the gayness of the conversation is what made it inappropriate. It would be better either to stress that this was not the case or not to mention that angle at all. In the specific circumstances – that the conversation was in public, and could be overheard by customers – not mentioning it at all becomes the overriding point.


    If we take the facts outlined in the letter at face value, therefore, a Starbucks manager has behaved with appalling judgement. We cannot conclude with certainty that there was no legitimate basis for dismissing Jeffrey, but it was handled so badly that we have every reason to question the underlying act.


    But Starbucks still has a duty to investigate the matter thoroughly. Perhaps the customer got the wrong end of the stick in one or more respects. And this takes time. Social media require instant responses, and they are not always possible. Starbucks has, necessarily, resorted to holding statements while investigations proceed. Down the line, firmer responses are going to be needed.


    If there is a significant element of misunderstanding here, Starbucks is probably going to have to invite the blogger in for a chat, to try to explain things more clearly. If the blogger’s account is accurate and (more or less) complete, then the company probably has to part company with one or more of its employees, while finding a way to settle with Jeffrey. It probably also needs to review its training policies, so that managers fully understand how such sensitive issues should be handled. Firing someone is never easy. To screw it up this badly is terrible judgement.