By Quentin Langley
Halloween has always been much bigger in the States than in other countries, but this latest development (as reported in the Telegraph) is pure Americana.
It is a pretty clear indication that BP still has a long way to go to repair its image. The brandjacking is not over yet. A new CEO was only the first step. According to PR Week the company is also now seeking a new global comms chief. Let’s hope it is someone who ‘gets’ social media.
Click here to see the full story in the Telegraph.
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