Brandjack News

By Quentin Langley

Remember the Google bomb? That was when people linked websites to particular search terms. The top match for the term 'miserable failure' was the White House biography of George W Bush. Google tweaked the algorithm, and that doesn't work any more.

But now we have the Klout bomb. This is when you link a person to a term on the social media influence measuring service, Klout. Rick Santorum is presently influential on subjects such as 'homophobia' and 'racism'.  He is also influential in the subject of 'diaper'.  

Santorum is hardly the only person to be a victim of this. Barack Obama is influential on 'cheating' and 'fascism' and Newt Gingrich on 'cheating' and 'divorce'. 

There is reason to doubt the relevance of this. I am generally rated as being influential on 'public relations' and 'business', which is nice. But I have also been known to be influential on 'Barack Obama' and 'the rapture', which does seem to imply that I am a phenomenally powerful blogger.