By Quentin Langley
"It will happen again . . . and you can be sure we will be there when it does. Robinson's Barley Water. Sponsoring Wimbledon since 1935".
The date of 1935 is significant, as 1936 was the last time a Brit won the men's singles contest at Wimbledon. Robinson's implicit promise is to maintain their sponsorship at least until it happens again. The promise could lapse tomorrow, when Andy Murray becomes the first Brit to even play in the men's singles final since 1939.
Of course, an iconic British would not wish to walk away from Wimbledon sponsorship just because the implicit promise lapses, but it may also be that a British win would dramatically increase the price of sponsorship. Could Murray be placing one of the longest running commercial arrangements in sports sponsorship under threat?
Brandjack News 
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