Brandjack News

News and commentary around the concept of brandjacking

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  • Nokia upsets blogger

    By Quentin Langley I was sent a fascinating link this morning by @egrommet about Nokia upsetting a blogger by making promises they didn't keep.  Fair enough, I suppose, big failure by Nokia and its PR firm.  But, hang on, what was this line in the article? This is itself is a good example of the…

  • BP boiler suits become Halloween hit

    By Quentin Langley Halloween has always been much bigger in the States than in other countries, but this latest development (as reported in the Telegraph) is pure Americana. It is a pretty clear indication that BP still has a long way to go to repair its image. The brandjacking is not over yet. A new…

  • Social media screw ups

    By Quentin Langley Social Media Influence has compiled a list of 37 social media screw ups over the seven years since 2004.  Unsurprisingly, even though the year is only three quarters of the way through, there have already been more in 2010 than in any previous year.  Some of this year's have been so high…

  • BP brandjacks its own investigation

    By Quentin Langley How do you guarantee that your investigation will not be seen as independent?  First, set it up internally.  Second, staff it with your own lawyers. It would be absurd for me to claim that the conclusions of BP’s investigation into Deepwater Horizon are wrong.  I have no expertise in this.  But the…

  • BP brandjacks its own investigation

    By Quentin Langley How do you guarantee that your investigation will not be seen as independent?  First, set it up internally.  Second, staff it with your own lawyers. It would be absurd for me to claim that the conclusions of BP’s investigation into Deepwater Horizon are wrong.  I have no expertise in this.  But the…

  • Fascinating article on BP

    Interesting article on BP in The Standard.  There is quite a strong focus on the @bpglobalpr fake Twitter feed.  It reveals that Leroy Stick's real name is Josh Simpson, which I had not seen anywhere else.   It would be interesting to hear what you guys think.   http://www.thisislondon.co.uk/markets/article-23880170-it-is-not-just-a-crisis-it-is-a-pr-disaster.do

  • BP brand was in decline for years

    By Quentin Langley   It was no surprise to see that BP had fallen out of Interbrand’s top 100 brands this year – until we look at the methodology in a little more detail.  It turns out that this year’s rankings were all based on data from calendar year 2009.  The disasters of this summer…

  • BP brand was in decline for years

    By Quentin Langley   It was no surprise to see that BP had fallen out of Interbrand’s top 100 brands this year – until we look at the methodology in a little more detail.  It turns out that this year’s rankings were all based on data from calendar year 2009.  The disasters of this summer…

  • How to handle Twitter brandjacking

    PRSA Strategist has a great look at Leroy Stick’s @bpglobalpr twitter feed. In addition to giving a description of the way the parody Twitter feed operates, the article gives some interesting commentary on communications lessons from the crisis. Worth reading, but come back to Brandjack News and tell us what you think. Click here to…

  • Should your CEO speak for you?

    In a fascinating edition of PRSA Strategist, devoted almost entirely BP’s summer problems, Gerard Braud debates the ever topical question of whether the CEO is the right person to speak for an organisation during a crisis.  Among the reasons for using the CEO is it gives the impression the organisation is taking the crisis seriously…